Conversions are the primary goal of any successful website — and you'll beat out the competition with a carefully optimized landing page.
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This is because landing pages are designed with one goal and one goal only: convert leads to customers.
Strip away the sidebar and navigation, and you're left with a distraction free page optimized to get a message across. The message should be that your website is the best in its class and visitors would be making a huge mistake looking elsewhere.
Landing pages can be used for many purposes, for example: selling a product, driving an opt-in, or promoting an upcoming launch. In other words, they're super relevant to almost all websites — whatever your goal.
Today, we're going further than other blogs and feature dissecting 5 of the very best landing page tools on the market: Instapage, Unbounce, LeadPages, Pagewiz and Wishpond —first with a visual walkthrough and then by a feature comparison. if you're looking to potentially skyrocket conversions, watch and read on.
Feature Comparison
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| Contestant | Instapage | Unbounce | Leadpages | Pagewiz | Wishpond |
| Price / Month For all major features | $ 113.00 | $ 79.00 | $ 48.00 | $ 25.00 | $ 99.00 |
| Page Builder Quality How easy it is to do common things? | 9 | 9 | 6 | 4 | 6 |
| Template Quality How nice the template library is | 6 | 6 | 5 | 3 | 3 |
| Analytics Quality How insightful are they? | 8 | 6 | 4 | 5 | 7 |
| Heatmaps Does it have them? | ✓ | ||||
| Webforms Can you create custom, arbitrary webforms? | ✓ | ✓ | ✓ | ✓ | ✓ |
| Big Data Autofill Can it guess email and name for forms? | ✓ | ✓ | |||
| Sticky Bars Does it have a top or bottom subscribe bar? | ✓ | ✓ | |||
| Popup Forms Can you create them? | ✓ | ✓ | ✓ | ||
| Split Testing Popups Can you test variations? | ✓ | ✓ | ✓ | ✓ | |
| Scroll Based Popups Can you trigger based on scroll position? | ✓ | ✓ | |||
| Exit Intent Popups Can you trigger right before someone drops? | ✓ | ✓ | ✓ | ||
| Universal Popups Can they be installed to other CMSs? | ✓ | ✓ | ✓ | ||
| Page Reviews Supports internal commenting on pages? | ✓ | ||||
| Upload Templates Can you upload/download custom templates? | ✓ | ✓ | |||
| Tag Manager Easy to add other analytics? | ✓ | ✓ | ✓ | ||
| Payment Processer Accept Payments Easily | ✓ | ||||
| Wordpress Integration No need to mess with DNS | ✓ | ✓ | ✓ | ✓ | |
| Deep Wordpress Can edit pages inside Wordpress | ✓ | ||||
| Dynamic Text Replacement Sync copy with an ad campaign on-the-fly | ✓ | ✓ | ✓ | ||
| Publish to Facebook To a custom Page tab | ✓ |
There ya have it.
All the info you need to make a decision. Want help setting it up? Reach out now!
